thetmsway
Matahari Food Business boosts in-store marketing
JAKARTA - Food retail giant Matahari Food Business has launched an interactive campaign to build rewarding shopping experience with in-store interactive touch points, through mobile marketing and commerce solutions provider TheTMSway.
VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing
ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.
Jonathan Ellis to exit Star Group, assumes CEO role at TheTMSway
HONG KONG - Senior vice-president of Fox One Stop Media at Star TV, Jonathan Ellis (pictured), is departing the network to assume the role of CEO of TheTMSway, a Hong Kong-based mobile-technology company.
HK International Film Festival launches mobile portal
HONG KONG - The Hong Kong International Film Festival (HKIFF) hired mobile-technology provider TheTMSway to create a mobile portal for the event across the region to promote its featured films.
Former P&G media head Bernhard Glock takes position at TheTMSway
HONG KONG - Bernhard Glock (pictured), former vice-president of global media and communication at Procter & Gamble, has joined the Hong Kong-based mobile technology company TheTMSway as non-executive director.
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