the virtue guide to culture 2024

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
Jul 23, 2024
Matthew Keegan

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

2 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Jaguar defends rebrand amid ‘vile hatred’ online

4 Jaguar defends rebrand amid ‘vile hatred’ online

Top 10 car brands in Southeast Asia

5 Top 10 car brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Tributes for Lisa Ronson, beloved wife, mother and CMO

7 Tributes for Lisa Ronson, beloved wife, mother and CMO

Why Gut’s Singapore office means so much to the challenger agency

8 Why Gut’s Singapore office means so much to the challenger agency

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

9 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia