the effectiveness partnership
Here’s a thought: The ad industry still needs big personalities
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
Here's a thought: Bigger isn’t always better
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
VIDEO: Collaboration is the solution says The Effectiveness Partnership’s Gurdeep Puri
GLOBAL – Founding partner of London-based consultancy The Effectiveness Partnership Gurdeep Puri speaks on the dangers of fragmentation within advertising agencies.
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