tennis
‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Roger Federer keeps to his pinky promise in Barilla ad
The tennis legend surprises a young fan five years after a viral press conference moment at the US Open.
‘A complete mess’: Novak Djokovic saga causes reputational damage
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.
It's Adidas and Nike for Sania Mirza at Wimbledon
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament.
What Naomi Osaka's stand means for the future of athlete press conferences
In a watershed moment, the tennis star has received the backing of sponsors and her peers in the sports world.
Kia appoints M&C Saatchi Sport & Entertainment to global tennis brief
The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
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