taylor swift
How Taylor Swift's Life of a Showgirl used introvert strategies for extrovert-level impact
How the most visible pop star in the world embraces the tactics of an introvert.
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How Taylor Swift’s love of Easter eggs inspired The Knot’s 13 Ring Drop scavenger hunt
The Knot’s Kiara Kempski details how the wedding planning platform quickly responded to the Swift-Kelce engagement news.
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Brands are loving Taylor Swift's engagement: top trendjacking moments
After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.
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What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release
Plus, how the star decided to roll out her new music.
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How brands are harnessing Taylor Swift mania in APAC
As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.
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