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Deloitte: Indian consumers shift to value-conscious purchases
Jun 27, 2024
Campaign India Team

Deloitte: Indian consumers shift to value-conscious purchases

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Addressable TV ads more memorable, study reveals
Sep 29, 2020
Omar Oakes

Addressable TV ads more memorable, study reveals

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

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