swearing

F**k is all you need?
Nov 1, 2018
Ad Nut

F**k is all you need?

Two new campaigns feature wordplay on the F-word. Doesn't this easy ploy for attention ever get old?

Hell yeah! How to swear in ads and get away with it
Dec 7, 2017
Li Mei Foong

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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