steven bleistein
Mar 14, 2018
Who’s eating your lunch?
As the discussion around consulting firms’ role in marketing continues to froth, the argument that “consultants can’t create anything” may carry less weight than agencies think.
Feb 26, 2018
Campaigns don’t shape brands—employees do
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
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