steve ridgway

Companies that fail to value marketing 'dysfunctional': Former Virgin Atlantic boss
Jan 8, 2015
David Blecken

Companies that fail to value marketing 'dysfunctional': Former Virgin Atlantic boss

The path from marketing director to CEO is not well-trodden in Asia. In an interview with Campaign Asia-Pacific in Hong Kong, Steve Ridgway, the former boss of Virgin Atlantic, explained why he believes companies would benefit from more marketing-oriented thinking at the top.

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