ssp
Navigating the rise of SSPs in CTV: A media buyer's guide
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
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SSPs navigate turmoil after MediaMath’s collapse
Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.
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Apple's adtech plans reveal its APAC advertising ambitions
Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.
Why SSPs are more valuable than ever
One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
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