spend
Ebiquity predicts zero media spend growth for China in 2026
Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.
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How marketers will manage spend in 2024
2024 is expected to be another year of tight budgets. In an era of volatility and recession concerns, Campaign asks how will marketers do more with less?
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Digital gains will not offset ad downturn in 2020: Magna
Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.
Digital adspend shows signs of revival Down Under
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
Cinema predicted to outpace global ad market
China accounts for 47% of global cinema adspend.
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