soy joy

SoyJoy annihilates bad snacks Western-style
Sep 27, 2010
Staff Reporters

SoyJoy annihilates bad snacks Western-style

Reminiscent of old Western films, SoyJoy’s ‘Anti-snack’ online campaign positions unhealthy snacks as bad guys to be obliterated.

Dentsu Indonesia win Soy Joy account from Ogilvy & Mather
Feb 1, 2010
Asiya Bakht

Dentsu Indonesia win Soy Joy account from Ogilvy & Mather

JAKARTA - Dentsu Indonesia has won the creative and media account for Japanese nutrition bar brand Soy Joy following a pitch that involved several agencies including Lowe, Hakuhodo and incumbent Ogilvy & Mather.

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