sopa
Big data challenge more cultural than technological for brands
HONG KONG - If big data is supposed to give companies so much insight, why do business people have so much trouble nailing down what it is and what it can do for them?
The Society of Publishers in Asia announces the winners of the 2013 Awards for Editorial Excellence
Hong Kong – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, was proud to present 92 awards for outstanding journalism at its annual SOPA Awards for Editorial Excellence gala dinner at the Hong Kong Convention and Exhibition Centre on 6 June.
SOPA 2013 Awards for Editorial Excellence in Hong Kong
HONG KONG - The Society of Publishers in Asia (SOPA) held its 2013 Awards for Editorial Excellence on 6 June at the Hong Kong Convention and Exhibition Centre. Now in its 12th year, the awards programme is aimed at recognising the best of editorial in new and traditional media across Asia.
SOPA panel discussion on brands as content publishers
The Society of Publishers in Asia (SOPA) hosted a panel discussion yesterday in Hong Kong on the topic of brands acting as content publishers. The panel included Paul Miles of Nissan Asia, Pamela Munoz of Alibaba Group, Shawn Hiltz of Dow Jones and Martin Shaw of Maxus, and was moderated by Campaign Asia-Pacific's Emily Tan. Please see the related-article link at the bottom of the page for more information.
SOPA panel: Seeing brands as publishers and content producers
HONG KONG - A panel presented yesterday by SOPA (the Society of Publishers in Asia), in cooperation with Campaign Asia-Pacific, focused on the changing dynamics between brands and media owners.
Asia's publishers and clients still testing out programmatic buying: SOPA panel
ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.
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