son heungmin

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign
Aug 12, 2022
Staff Reporters

Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

Son Heung-Min carries Tumi to the top in new global campaign
Jan 27, 2022
Ad Nut

Son Heung-Min carries Tumi to the top in new global campaign

The Tottenham Hotspur forward and pride of Korea runs to a rooftop in a global campaign for the luxury luggage brand.

Son Heung-Min kicks off multi-market Tiger Beer campaign
Jan 4, 2022
Matthew Miller

Son Heung-Min kicks off multi-market Tiger Beer campaign

Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Why Gut’s Singapore office means so much to the challenger agency

4 Why Gut’s Singapore office means so much to the challenger agency

Top 10 fashion brands in Southeast Asia

5 Top 10 fashion brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

6 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

8 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

9 MediaSense buys R3 as it eyes global client opportunities in creative

The Philippines' top 50 brands

10 The Philippines' top 50 brands