snacks

Aug 15, 2024

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Apr 16, 2024

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.

May 23, 2022

An endearing ode to everyday biscuit moments

With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.

Aug 26, 2021

The top 10 snacks and candies in Asia-Pacific

We can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish.

Apr 22, 2020

Nom nom nom: Snack brands win bigger bite from APAC consumers during COVID-19

Japan is snacking on dairy-based So, Australia continues to favour Oreos and Tim Tams, and Indonesia is talking about homemade 'virus-shaped pastries' and Dalgona coffee.

Sep 27, 2018

Snacks that won't help you fit in last year's jeans

A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.