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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Delving into AI and Content Creation: Part II
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Delving into AI and content creation: Part I
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
Can better stock pictures eliminate stereotypes?
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
Creative Trends: Finding the right fit in a tech-driven landscape
The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.
Shutterstock makes an all-stock parody promo for 'that overhyped festival'
The Fyre Festival would have been wiser to use stock footage in its promos, the company suggests.
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