short video
Could China’s short drama boom create lucrative IP?
Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.
YouTube Shorts rolls out globally: What does this mean for short video rivals?
SOUNDING BOARD: YouTube is betting on its established relationships with creators and advertisers to make Shorts a success. Seven social media experts discuss whether it presents a serious challenge to platforms like TikTok.
TikTok challenger Triller keeps momentum strong through music
After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.
Snap's plans to take on Asia amid growing competition
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
The future is short: How pithy clips are taking over social video
A look at TikTok's rise and other brands' quick-hitting successes.
60% of Chinese brands make KOLs their social marketing focus
TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.
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