shoes
Biti's Hunter 'steps forward' in new branding campaign
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
Vietnamese shoe brand Biti’s teams up with young local artists
INSPIRATION STATION: 40 artists across a range of sectors showcase images to reflect the country’s progress in the last four decades.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
The top 10 shoe brands in Asia-Pacific
While the top two brands across APAC won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across APAC—and why shoes are like cars for your feet.
Anta's ascent: The Chinese brand about to beat Adidas
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?
Crocs promotes Heidi Cooley to CMO
She replaces Terence Reilly, who left the brand in May 2020.
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