shanghai expo
Lee Kum Kee debuts traditional sauce industry's first-ever new media marketing campaign
SHANGHAI - 123-year-old home-grown brand Lee Kum Kee has become the first local condiment marketer to launch a digital marketing campaign to showcase its fashion show at the “Style Hong Kong Show” in Shanghai this month.
Post Shanghai Expo: Halo or hangover? It's not too late.
Darren Burns, managing director at Weber Shandwick Shanghai and Guangzhou, wonders what legacy the Shanghai World Expo will leave as the event nears its end.
Shanghai Expo fever: The halfway point
David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.
China media heads on the impact of the Shanghai Expo
The Shanghai Expo, China's biggest event since the Beijing Olympics, kicked off earlier this month. We ask Steven Chang (pictured left), managing director at Zenith China, and Annie Hsiao (pictured right), managing partner at Maxus China, what its impact will be.
Tsingtao Beer | Drink Tsingtao, Understand China | China
Tsingtao Beer is adding meaning beyond simple enjoyment to drinking beer in a series of print advertisements for the Shanghai Expo 2010.
Tsingtao Beer | Drink Tsingtao, Understand China | China
Tsingtao Beer is adding meaning beyond simple enjoyment to drinking beer in a series of print advertisements for the Shanghai Expo 2010.
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