shake shack
May 9, 2018
Shake Shack's Asian expansion "one burger at a time"
As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets
Nov 13, 2015
Shake Shack's recipe for success in Japan: Quality and experimentation
TOKYO - The Shake Shack brand made its debut in Japan today with the opening of a restaurant in Tokyo’s Meiji-Jingu Gaien park, aiming to appeal to increasingly quality- and health-conscious consumers in the fast-food space.
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