seenthis
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Apr 17, 2024
How UOB reduced its ad emissions without compromising on attention time
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
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Aug 25, 2023
GroupM ramps up decarbonisation efforts in new partnership with SeenThis
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
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Jul 14, 2022
Media industry's pollution equivalent to aviation, study finds
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
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