secret tour hk

HK Express’ rebranding aims to build a strong budget airline identity
Mar 31, 2014
Benjamin Li

HK Express’ rebranding aims to build a strong budget airline identity

HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.

HK Express devises hands-on challenge for free air tickets
Mar 28, 2014
Benjamin Li

HK Express devises hands-on challenge for free air tickets

HONG KONG – Budget airline HK Express is inviting people to hold their hand on an ad in a bus shelter for hours at a time in order to win free flights to Asian destinations.

Fortune Pharmacal sponsors ‘secret tour’ to find local stories
Jul 10, 2013
Benjamin Li

Fortune Pharmacal sponsors ‘secret tour’ to find local stories

HONG KONG - Fortune Pharmacal is sponsoring a ‘secret tour’ to find fortunate life stories in local neighbourhoods, an initiative that fits with its brand strapline, 'Fortune comes to those who take an extra step'.

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