secret tour hk
HK Express’ rebranding aims to build a strong budget airline identity
HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.
HK Express devises hands-on challenge for free air tickets
HONG KONG – Budget airline HK Express is inviting people to hold their hand on an ad in a bus shelter for hours at a time in order to win free flights to Asian destinations.
Fortune Pharmacal sponsors ‘secret tour’ to find local stories
HONG KONG - Fortune Pharmacal is sponsoring a ‘secret tour’ to find fortunate life stories in local neighbourhoods, an initiative that fits with its brand strapline, 'Fortune comes to those who take an extra step'.
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