search advertising
TikTok rivals Google with launch of its own search ads solution
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
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Is this the beginning of the end for Google's search dominance?
BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.
Ecommerce the next frontier for search advertising in China: OMD
A study from OMD China points to the growing importance of ecommerce sites in search advertising.
Pinterest introduces search advertising
While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.
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