search advertising

TikTok rivals Google with launch of its own search ads solution
Sep 26, 2024
Reem Makari

TikTok rivals Google with launch of its own search ads solution

The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.

Is this the beginning of the end for Google's search dominance?
Aug 12, 2024
Matthew Keegan

Is this the beginning of the end for Google's search dominance?

BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.

Ecommerce the next frontier for search advertising in China: OMD
Jan 9, 2018
Soon Chen Kang 江欣珍

Ecommerce the next frontier for search advertising in China: OMD

A study from OMD China points to the growing importance of ecommerce sites in search advertising.

Pinterest introduces search advertising
Oct 19, 2017
Babar Khan Javed

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.

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