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Miniso's CMO on consumer-centricity in local marketing and product design
May 30, 2022
Minnie Wang

Miniso's CMO on consumer-centricity in local marketing and product design

Robin Liu opens up about the brand’s marketing strategies and overseas expansion for the New York-listed Chinese retailer.

Unmasking a Covid cause of marine pollution
Aug 12, 2021
Rahul Sachitanand

Unmasking a Covid cause of marine pollution

INSPIRATION STATION: Alibaba, WWF and F5 collaborated on highlighting the tremendous damage caused by 1.5 billion masks finding their way into the oceans.

MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
Mar 1, 2021
Rahul Sachitanand

MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

A young eco warrior's sustainability pledge strikes the right notes
Jun 10, 2020
Ad Nut

A young eco warrior's sustainability pledge strikes the right notes

Individual activism may help draw the attention of large corporates to looming eco disasters.

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