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Why brands are leaning into spoofing film genres
Apr 16, 2024
Bailey Calfee

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Leo Burnett Sydney hires planning talents Ben Taylor and Luke Atkinson
Oct 14, 2010
Staff Reporters

Leo Burnett Sydney hires planning talents Ben Taylor and Luke Atkinson

SYDNEY - Leo Burnett Sydney has added two senior strategic planners Ben Taylor and Luke Atkinson to its Australia offices.

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