sarah reiter
FutureBrand names Sarah Reiter as regional president, to join global board
SINGAPORE - FutureBrand has promoted regional CEO Sarah Reiter to the position of president, Asia Pacific, and to a position on the company's global board.
Child-free zones on airline flights require careful marketing
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
Coke goes back to basics in Myanmar
MYANMAR - Coca-Cola may have more than 120 years of selling experience, but in Myanmar, the world’s largest beverage company is starting from scratch.
Companies should use employee insights and ideas to build brands: FutureBrand
SINGAPORE - Employees are a rich source of insights and ideas that can be used to create brands, according to Sarah Reiter, FutureBrand’s chief operating officer for Asia Pacific.
Zayn Khan leaves FutureBrand, Reiter steps up as COO
SHANGHAI - Zayn Khan has resigned from his post as CEO, Asia-Pacific with FutureBrand after less than a year.
FutureBrand Singapore names general manager
SINGAPORE - Brand consultancy FutureBrand has appointed Ebrahim Kazi (pictured) as general manager for its Singapore operation.
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