rural market
May 28, 2010
How to talk to rural customers
Jitender Dabas, executive planning director and vice-president at JWT Delhi, shares his ideas on how to talk to rural consumers as the next big opportunity.
Mar 22, 2010
Indonesia: Brands seek a slice of the lucrative rural market
Rural consumers in Indonesia offer sizeable rewards to brands in the market, but converting them requires a deft touch. Besides FMCG companies like Unilever and Kraft, very few multinational brands have found a footing in Indonesia's rural areas.
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