roi
The problem with ROI
ROI looks impressive on a slide, but it’s a measure of efficiency, not effectiveness. As Zac Martin argues, it rewards cuts over growth and short-term wins over long-term brand value.
Marketers pour millions on BTL, only 2% say they can measure ROI
Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.
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If it doesn't drive revenue, why are you still doing it?
Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO talks calls out the interia and the excuses.
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.
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ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
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