roblox
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
WPP announces global partnership with Roblox
The move comes as Roblox is accused of failing to protect children from harmful content.
How Roblox conquered the immersive ads space
As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.
Roblox taps Xbox for CMO as it splits marketing and comms
Chief marketing and communications officer Barbara Messing left Roblox last November.
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Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
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Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
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