robin8

Five key KOL trends in China for 2019
Mar 15, 2019
Matthew Keegan

Five key KOL trends in China for 2019

Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.

Keith Weed may be right, but KOLs are still paramount in China
Jul 2, 2018
Soon Chen Kang 江欣珍

Keith Weed may be right, but KOLs are still paramount in China

Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.

Singles Day: For fashion KOLs, the riches are in the niches
Nov 10, 2017
Jenny Chan 陳詠欣

Singles Day: For fashion KOLs, the riches are in the niches

While every industry imaginable will get involved in Singles Day, the fashion industry is at the heart of the event. Which Weibo KOLs can deliver?

Robin8 acquires HK-based influencer platform Launchpilots
Oct 9, 2017
Jenny Chan 陳詠欣

Robin8 acquires HK-based influencer platform Launchpilots

Launchpilots will add its 25,000 millennial influencers on Facebook, Instagram, Weibo and Wechat into Robin8's search engine and marketplace.

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