rewards
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)
Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.
Inside the Marriott-Starwood merger's loyalty challenge
Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.
IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects
SHANGHAI - To drive "more heads in beds", hotel chain IHG has launched an incentivised game based on the various dialects spoken in China using WeChat's voice recognition and news feed functionalities.
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