reward
The high risk & reward behind Adidas’ China-focused intimates line
The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.
Rewarded videos: the best for user experience and most effective for monetisation
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
Dear Asia Miles, Reward-U CEO disagrees with you
Millennials are underserved in the loyalty market, and for that reason, offering loyalty points as a virtual currency makes sense, argues Steven Greenway of Reward-U.
Hong Kong natives balk at retailer reward programmes : Nielsen
HONG KONG - Inconvenient application processes and unattractive offerings are putting 58 per cent of local shoppers off retailer rewards programme, says Nielsen.
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