revenue
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If it doesn't drive revenue, why are you still doing it?
Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO talks calls out the interia and the excuses.
Amazon ad revenue growth outpaced retail sales in Q3
CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
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Arthur Sadoun: Our creative agencies are ‘essential’ despite ‘low single-digit’ growth
Publicis CEO spoke to Campaign after group grew 7.1% in Q2 and revealed it is giving staff an average salary increase of 4% in 2023.
Publicis ups pressure on rivals as ‘double-digit’ growth in media powers Q2
Organic revenue rose 7.1% for second quarter in a row despite economic uncertainty.
YouTube’s ad deceleration gathers pace
Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago.
Omnicom grew 10.2% in 2021 as pandemic impacts receded
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
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