retail media network
Why brands risk flying blind in a world of first-party data
As dozens of new retailers with first-party data offer new advertising options, measurement will make or break effectiveness of media spend.
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Why are retail media networks gaining traction in APAC?
With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.
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Deliveroo launches new ad platform in Hong Kong
Advertisers will now be able to invest in Deliveroo's owned and operated media through their trade marketing budgets.
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What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
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