remuneration

Fournaise CEO survey finds that agencies lack ROI metrics, but what should they measure?
Jul 16, 2013
Emily Tan

Fournaise CEO survey finds that agencies lack ROI metrics, but what should they measure?

GLOBAL – Marketing services firm Fournaise has produced yet another study on the disappointed CEO, finding this time that 78 per cent of CEOs believe their ad and media agencies aren’t sufficiently performance-driven. But is the charge fair? And what can be done to move beyond such debates?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

3 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

5 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

6 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

7 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

The Philippines' top 50 brands

8 The Philippines' top 50 brands

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns