relationship
When a bullying client caused our team to suffer, we chose to walk away
It’s time for agencies to put their people first and foster an inclusive work culture.
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.
Will more clients follow Unilever in adopting a holding company model?
The FMCG giant is scrapping individual agency relationships.
Trust is the key factor for growth: Essence APAC CEO
Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.
J&J: Agencies still the better option over in-house capability
The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.
Secrets to a steady (client-agency) relationship
What makes some client-agency relationships healthier than others? We invited them to share their feelings.
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