rednote
Asia-Pacific Power List 2025: Yajuan Wang, RedNote
From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.
Breaking walled gardens: Why RedNote and Alibaba teamed up for Red Cat
As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate Xiaohongshu with Taobao and Tmall amid an increasingly competitive ecommerce landscape in China.
Alibaba’s Taobao and Tmall Group team up with RedNote
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
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Trump postpones TikTok ban for another 75 days
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.
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The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
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