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Asia-Pacific Power List 2021: Sukhleen Aneja, Reckitt
Tackling behavioral habits and popular culture at the root, Aneja’s work is at the forefront of India’s increased hygiene consciousness.
Publicis Media wins global Google tech stack duties for Dettol maker Reckitt
Appointment comes after group secured Google Marketing Platform reseller status last year.
Why Dettol and Lysol maker is now just Reckitt
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.
Why FMCG brands need to stop ‘selling’
RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.
Reckitt Benckiser launches US media review, considers global changes
The company behind brands like Durex, Lysol and Mucinex brand is restructuring operations to become less siloed and more efficient.
How Reckitt Benkiser cleaned India's toilets to dominate the market
INDIA - For a country that has 88 million flush toilets, spending only US$62 million a year on toilet care products is "not the greatest combination," according to Ian Bell, head of global home care research at Euromonitor.
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