reading room
Q&A: Consider the psychology of digital users
SINGAPORE - Designers of digital experiences would do well to study psychology, including the fact that many times consumers don’t know why they choose the things they do, according to Deborah Ko, a behavioural psychologist at the Singapore-based digital agency Reading Room.
Eight ways to hook users up with your motivational apps
What's the difference between an abandoned app and one that gets continuous use?
Reading Room promotes from within for MD role, eyes expansion
SINGAPORE - Reading Room Singapore has promoted Andrew Tan to MD as the experience-focused digital agency looks to expand in Southeast Asia.
Spa Esprit Group picks Reading Room
SINGAPORE - Singapore F&B and beauty company Spa Esprit Group, the owner of Skinny Pizza and Tippling Club, has tapped Reading Room for its digital mandate, following a three-way pitch in early April.
Digital happenings this week from the Cover-More, Snickers, Tink Labs, Rackspace Hosting and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Adam Sefton rejoins Reading Room to aid international expansion
SINGAPORE – Reading Room, the full-service digital agency, which has done work for a host of brands including Philips, Skoda and Pernod Ricard has hired former R/GA London planning director Adam Sefton as its chief strategy officer.
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