rating

New 'social GRP' metric piggybacks on existing TV and online-video measurements
Sep 21, 2012
Jenny Chan

New 'social GRP' metric piggybacks on existing TV and online-video measurements

BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.

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