purpose driven marketing
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Dec 5, 2023
Is there a case for moving away from purpose-led marketing?
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
PROMOTED
Jul 29, 2020
2020 Power List: Finding purpose in 2020: Shiseido, HP, Jollibee and Jio Creative Labs
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
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