privateview

Aug 21, 2017

Private View: So much purpose, but to what purpose?

Two creatives, five campaigns, 10 unvarnished opinions on ads from Malaysia, India, China, New Zealand and Philippines.

Sep 15, 2011

Remy Martin's Centaure Cognac targets business leaders

SHANGHAI - Lowe Shanghai has rolled out an integrated ad campaign for Remy Martin’s new product launch Centaure - a cognac tailor-made for Chinese consumers.

Sep 15, 2011

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

Sep 15, 2011

DDB New Zealand, Steinlager throw support behind its rugby stars

NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.

Sep 15, 2011

Sony launches US$11.2 million Bollywood campaign for Vaio

NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.

Sep 12, 2011

Mannings offers Asia’s first ‘real time’ pharmacist consultation by iPhone

Mannings has kick-started an integrated advertising campaign to showcase the ‘health power’ of its Mann card, including offering Asia's first ‘real time’ pharmacist consultations by iPhone.