po kay lee

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
Apr 17, 2025
Rahat Kapur

Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role

After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

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