plantbased

Jan 17, 2022

Oatly launches plant-based puppet mini-series

The UK campaign has been designed not to feel like an ad.

May 8, 2019

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.