pitera
Aug 22, 2023
SK-II CEO on marketing activations, storytelling, AI and more
Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.
Nov 2, 2021
SK-II channels Andy Warhol in Pitera Essence collaboration
'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11
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