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Hong Kong is always on: Mobile’s deep marketing role in the city

Moblie use across Asia-Pacific plays a key role for reaching consumers. The city's relatively low data-plan costs and density of wifi coverage make it a unique study for the role of mobile in the marketing process. The Mindshare & Yahoo Smart Device Study 2013 takes a deep look at mobile integration and concludes it's not just a device, it's a way of life.