pets

Feb 18, 2025

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

Mar 27, 2024

Meowzer, the perfect pet for dog lovers

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Apr 19, 2023

TBWA NZ and Southern Cross develop toxic food warning symbol for pets

The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.

Sep 14, 2022

Furry and fabulous: Why brands shouldn't overlook pet influencers

The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.

Jul 8, 2022

Cheil creates chatbot to communicate with dogs

The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.

Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.