pets

Mar 27, 2024

Meowzer, the perfect pet for dog lovers

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Apr 19, 2023

TBWA NZ and Southern Cross develop toxic food warning symbol for pets

The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.

Sep 14, 2022

Furry and fabulous: Why brands shouldn't overlook pet influencers

The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.

Jul 8, 2022

Cheil creates chatbot to communicate with dogs

The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.

Nov 8, 2018

Pedigree declares festive 'Season of Good Dog' is here

Because Christmas is not just for humans.

Jun 1, 2017

Clinic chain uses furry-friend stories to build brand

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.