personal branding

Sep 28, 2023

Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL

With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.

Mar 24, 2022

Is personal branding more important than qualifications?

A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?

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