persil

Apr 12, 2022

Persil plays dirty with hoax campaign

The campaign roped in video influencers to convince audiences they were watching a trailer for a new game.

Sep 2, 2020

Unilever commits to removing fossil fuels from cleaning products

Initiative affects Persil, Sunlight, Cif and Domestos.

Jan 26, 2012

ZenithOptimedia tipped to have won Henkel media account

SHANGHAI - ZenithOptimedia is understood to have won the media account for consumer-goods and adhesives manufacturer Henkel in a number of countries in Asia, including China and Taiwan.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins