overbilling

Jan 5, 2017

Rocked by scandals, Japan must change

Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.

Nov 21, 2016

How to avoid being "the next Toyota"

As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.

Sep 23, 2016

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

Sep 21, 2016

Dentsu overbilling controversy deepens

Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market.